Brand Guidelines
Logo
The A7A5 logo is an important element of the company’s identity. Visually, the logo serves as a symbol of trust and reliability. The strict, geometric sans-serif typeface with clean, sharp angles symbolizes the quality of customer service provided worldwide.
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Clear Space
There must always be free space around the brand block — the clear space.
The minimum allowable clear space around the brand block (left, right, top, and bottom) is X/2, where X equals the horizontal stroke thickness of the brand logo element.
Incorrect Use of the Logo
To ensure brand consistency, the A7A5 logo must not be altered in any way.
The following is not permitted: rounding corners, distorting the shape, changing the gradient, using outlines, or applying alternative color schemes.
Fonts
Font helps convey the brand’s character — modern, technological, confident, and highly legible. A7A5 uses a single corporate font — Manrope. It is applied across all brand materials: digital products, marketing communications, presentations, landing pages, and documents.
Colors
Primary Palette
These five shades form the foundation of the A7A5 brand palette. They define the core visual style of the brand, are used in the interface, navigation, and key content blocks, and create a cohesive, recognizable appearance across all touchpoints.
Secondary Palette
These colors are not used in interfaces, the logo, or typography — they are reserved exclusively for 3D elements and decorative graphics.
Usage: background fluid graphics, decorative elements on the website, and atmospheric highlights in presentations and social media banners.
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